Customers will always complain more than praise so how can you turn the bad into good? In this interactive session, we'll play a game to understand the complaints and use them for positive outcomes.

Balancing the need to be 'in the room' as the Product Owner, the go-to-guy for devs, BAs etc against the need to be out talking to users. Without cloning ourselves how can we be both of these things? Or should we not even try? Are we better off to split the roles?

Innovation is not just about designing new products and services. Innovation requires the exposure of unsolved problems or unsatisfied markets that have been previously ignored and then finding solutions for them.

During Nick Coster's talk, he will share the some methods of applying innovation principals to the strategic planning phases of a product's development that will deliver business results.

Product Management and User Experience Designers will lean on each other to achieve the best product outcomes. What are the the most effective ways for product people to work with UX designers? If you don't have a UX in your organisation, should product managers fill the shoes of a UX designer or leave it up to the product developers to step up to it?

As the classic Patti Page song goes, “how much is that doggie in the window?”. Perhaps the real lyrics should have been, “How much am I willing pay for that doggy in the window?”

Pricing strategy is one of the most difficult business decisions you will ever have to make. It doesn’t always have to be that difficult if you have a few tools up your sleeve to understand the burning needs of the customer.

Nick Coster, brainmates’ lead trainer and co-director, shares some tricks on how to price your product offering or service.

Is your organisation rich with ideas? What are the sources for the best ideas & how do you evaluate them to turn them into business opportunities at the right time?

Product managers & marketers come from a wide-spectrum of industries. In this session, we will brainstorm the key innovation, strategy & implementation issues that our respective industries face now and how other industries have solved those same issues.

Companies marketing technology-based products and services often focus on specific technical features while potential customers are looking for solutions to problems. This mismatch often causes confusion and missed opportunities.